BT & EU Privacy (Cookie) Legislation

Companies are beginning to deliver solutions to the EU privacy directive. One that has been much touted as a good implementation is BT.com.

Whilst it is quite pretty, it is massively, and fundamentally flawed. For some reason, the cookie setting popup requires Omniture to function! In order to say no to cookies on the BT.com site, you have to say yes to invasive tracking first!

I, like many people on the Net, use a few tools, like Ghostery, to block tracking, cookies, scripts and other assorted nastiness on pages seamlessly. It is called Ghostery because it makes you an on-line ghost, Marketeers don't get your information unless you want to share it.

To implement a privacy solution that cannot be used if you have already taken steps to protect that privacy shows that whilst the BT.com implementation may look nice, it lacked basic testing, use cases or consultation.

A simple question to others considering this approach; is it really a good idea to make your privacy controls a dependency on the very code that is being blocked by the privacy controls?

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