"Since Now, forget everything you know about performance motoring."
This project was the implementation of a complete social media programme for Infiniti to coincide with the 1st September multi-channel launch of the Since Now campaign. The intent was the implementation of a europe wide Facebook deployment, YouTube Channel and Twitter feed. A huge number of people at TMW made this project possible with their expertise and dedication.
Go live was on 1st September 2011 at 4pm GMT and consisted of:
Facebook: Welcome tab & dynamic product information page, a signup tab for the FX Vettel reveal, brand and product photos, links to our YoutTube videos and a lot of great content.
YouTube: 49 videos and a themed channel with playlists of content.
Twitter: Branded feed and interconnecting with our other channels
Over the coming weeks and months we will be rolling out:
Facebook: Ongoing engagement from our Social Editor with the community, new dynamic welcome pages featuring the Infiniti TV Commercial, an About Infiniti tab providing insight into what Since Now means and a dedicated tab to watch the Infiniti Vettel/Webber race.
YouTube: Widgets, a brand channel and a greater brand engagement on YouTube.
Twitter: Active tweeting and engagement on this channel as well.