Need Help Updates
We implemented a series of improvements on the Volkwagen Need Help section, based on some usability work we had conducted to improve the overall experience of looking for help on the site.
Channel Routing
The Channel Routing project was all about driving customers to the correct solution to their problem. Sometimes Retailers are best placed to help a customer with their question, sometimes it is Volkswagen centrally, sometimes there are resources on the website which can help. By helping users to self select their situation, we can minimize their frustration by ensuring that they are given the most appropriate channels to answer their questions the first time. We naturally have an option to see all our contact options as not everyone wants to go through the selection steps.

What is the Tribal Worldwide Web?

Tribal recently had a Spark Night, our name for our Innovation Team at Tribal Worldwide London, this is more commonly referred to as a Hackathon. It was a lot of fun, and as you would expect the various teams were made up from all the disciplines of the agency.

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What is it?

Wraith is a tool created by the BBC and then open sourced for quickly and easily comparing two versions of the same website. For example a development and a production instance. Within the config.yaml you can define the pages to be tested, the environments to test, and the screen-widths to test at. (it was originally built as a Responsive testing tool).

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A simple series of usability enhancements to one of our back end systems allowing the teams using them to work more efficiently.
Moving away from static SVN managed vehicle sprite sheets to dynamically generated CSS and sprites based on live models to move to a pure content model launch.