Launching a brand on Facebook, YouTube and Twitter is a simple feat... You can do it in half an hour with time to spare for a coffee. Sounds good right? Doing it successfully, that is the challenge; and one that requires a great deal of preparation, work and expertise. The bigger the brand, the more people that need to be engaged and excited by the delivery, not just fans, but the people involved in the process. There are some thing you can do to improve your chances but regrettably, none of them involve coffee-breaks...

Social Media Programme

"Since Now, forget everything you know about performance motoring."

This project was the implementation of a complete social media programme for Infiniti to coincide with the 1st September multi-channel launch of the Since Now campaign.